Scope, Job Opportunities, Career in Digital Marketing After Degree Course

The digital marketing course from Om Sterling Global University is designed for students, sales executives, and marketers who want to use digital marketing techniques to boost their own and their company’s performance. The curriculum’s primary objective is to provide students with in-depth knowledge of digital marketing and analytics, which will help them to plan, implement, and evaluate their digital marketing strategy in order to raise awareness and possibly increase sales.

Before enrolling in a digital marketing course, it is a good idea to perform in-depth research to familiarise yourself with this and its curriculum, what digital marketing is, career scopes, job, the future of digital marketing, and much more. More than 35 lakh jobs will be created in India by 2023, according to a CII and KPMG report. As a result, Digital Marketing is currently the most demanding field with job-oriented opportunities. 

If you’re looking to gain an understanding in the digital marketing  field and wants to purse career in digital marketing, you’ve come to the right place! Because, In this blog, we are going to know about scope, job opportunities, career in digital marketing after completing a degree in digital marketing.

What Is Digital Marketing?

Digital marketing is a broad term that encompasses all forms of advertising carried out online, including search engines, websites, social media, email, and mobile apps, among others. Digital marketing is the practice of promoting products, services, and brands through the use of modern online media channels.

Consumers frequently turn to digital sources in their quest for information about potential purchases. 48 % of customers begin their searches on search engines, while 33 % turn to brand websites, and 26 % search within mobile applications.

There are many avenues to choose from in today’s digital marketing system; however, advertising online is considerably more complicated than merely utilizing these channels to promote your company. Marketers must dig deep into today’s huge and intricate cross-channel world to identify tactics that have an impact through engagement marketing to realize the full potential of digital marketing. 

Based on your customer data, engagement marketing is a strategy for establishing meaningful relationships with new and returning customers. By interacting with customers in a digital environment, you increase brand awareness, position yourself as an industry thought leader, and position your company at the forefront when the customer is ready to purchase.

Marketers can gain significant insights into their target audience’s behavior by employing an omnichannel digital marketing approach. There will be an increase in employee loyalty, which is good news for businesses. 

Organizations can use interaction strategies and maintain an average of 89 % of their customers with excellent omnichannel. Whereas companies with inadequate omnichannel programs only keep 33 % of their customers.

Consumers may anticipate seeing a rise in the number of wearable gadgets accessible in the future of digital marketing. According to Forbes’ predictions, social media will become more conversational in the B2B area, video material will be polished for SEO purposes, and email marketing will become more tailored in the future.

What is the Digital Marketing Career Scope in India?

Marketing campaign management and SEO / SEM marketing were among the top five job skills in LinkedIn’s year-end survey, which was conducted in December. More than half of the organizations questioned by McKinley Research Partners in 2017 stated that they were looking for digital marketing experts. One of the most sought-after positions at present. It’s also one of the ten most sought-after positions on LinkedIn.

In addition to digital marketing career scope to shape your future, with a quality digital marketing course will grant you industry-recognized credentials and open doors to positions requiring expertise in content development and social media marketing. Despite this, there is still a shortage of people with traditional marketing abilities like direct response and project management.

In online marketing, a degree in digital marketing equips workers from the website strategist to the social media marketer for various roles. The advanced degree can lead to marketing or leadership positions, such as online advertising or digital sales managers. Hence, there is a lot of scope of digital marketing.

Career Opportunities in Digital Marketing in India

A wide range of options is accessible in the rapidly expanding digital marketing industry. There are many digital marketing careers accessible in India, and we’ll go over everything you’ll need to excel in this field.

According to the latest research findings, more than $228 billion will be spent on digital marketing in 2020. If you’ve ever wondered how to get your product or service seen online, then digital marketing is the answer. Everything from building a website to promoting it on social media to sending out email campaigns is included. 

A career in digital marketing has never been more accessible than it is today, thanks to the rapid advancement of technology. Here are a few leading career opportunities in digital marketing out there:

• Digital Marketing Manager
• Social Media Marketing Manager
• SEO Manager
• SEO Specialist
• Web Designer & Developer

Is Digital Marketing a Good Career Option In India?

Digital marketing is indeed a lucrative profession in India. To work in digital marketing, you need to know precisely what skills are required and how to obtain them. Because the field of digital marketing encompasses a wide range of specialties, it is necessary to gain specific training and experience to succeed. After that, you must build a strong portfolio and get as much coverage as feasible.

Social networking sites are constantly there for you to use. There is a lot of competition in this industry, but there are also a lot of benefits and opportunities. It is possible to make a name for yourself by learning digital marketing skills and applying them in this field and others.

Digital Marketing Skills In Demand

Using data from job postings, LinkedIn has compiled a list of the top 10 marketing abilities in high demand in 2021. The survey finds that half of the top ten positions on the site are in the digital or media space. 

These are the skills that are most in-demand for marketing positions right now:

• HTML
• Press Releases
• Web Analytics
• Administrative Assistance
• Sales Promotion
• Digital Marketing
• Retail Sales
• Adobe Acrobat
• Google Analytics
• Content Management Systems

Jobs Opportunities After Digital Marketing Degree

Here are a few jobs after a digital marketing course. From the list below jobs, a few of the demand experience; if you are a fresher, then go with an internship first. 

• Digital Marketing Manager

Hiring managers prefer candidates with at least five years of digital marketing experience and projects demonstrating their field expertise.Companies are always on the lookout for digital marketing specialists like these. You don’t need an MBA or digital marketing certificate to prove your field expertise. Your projects will suffice.

• Conversion Rate Optimizer

Each stage in the marketing funnel can be optimized to increase the conversion rate. If you have a CRO expert on your digital marketing team, they may collaborate with various people. The inbound marketing manager, for example, can benefit from the assistance of a CRO expert in building landing pages that perform well.

CRO experts use various tools to increase conversions. People’s behavior on landing pages can be studied using heat map tools like CrazyEgg.com. Optimizely.com assists in conducting split tests on various web page elements to determine which colors and content are most effective in generating sales.

• Copywriter

As with a CRO expert, a copywriter will interact with a wide range of employees in the digital marketing department. Search engine marketers and social media managers can benefit from the copywriter’s assistance in crafting more effective ad copy and social media posts, and the content team can use it to fine-tune their work.

A copywriter is not always a part of a company’s team. A copywriter’s job can be done by a CRO expert with copywriting skills.

• Search Engine Marketer

Digital marketing relies heavily on search engine marketing. Even though the word “search engine marketing” can refer to a wide range of tactics, the term is nearly always used to describe advertising on Google AdWords, the company’s flagship product. The digital marketing manager handles search engine marketing for small businesses. Search engine marketing efforts may be outsourced to a digital marketing agency for a charge.

• Social Media Marketing Expert

There are two distinct facets to social media marketing. In one sector, social media channels are used to distribute owned material. The content marketing manager or a content marketing team member can also perform this function. Social media advertising demands some knowledge, however. Nowadays, for example, advertising on Facebook is a challenging endeavor. An in-house content or digital marketing manager can’t keep up with the constant additions to targeting possibilities.

• Content Marketing Manager

Content marketing managers are in charge of promoting the content that they create. Managing a blog, producing material for sales pages, emailing customers and prospects, setting up drip campaigns, doing some public relations, publishing ebooks, creating videos, and guest blogging are examples of content marketing.

A content marketing manager is a subordinate of either a digital marketing manager or a senior executive in the company. Content marketing managers might either work independently or supervise a staff of content creators.

So, these are few jobs after digital marketing course, where you can pursue a career in digitial marketing. 

Salary After Digital Marketing Degree

Digital Marketing newbies can expect to earn between Rs. 3 to 4 lakhs each year. Digital Marketing Managers in India earn an average pay of Rs 8.0 Lacs based on experience and a variety of other characteristics, including the firm they work for and the city in which they live. A Bangalore-based digital marketing manager has reported a yearly salary of Rs 15 lacs.

Industries Hiring Digital Marketing Graduates

In today’s linked world, digital marketing is nearly a requirement. One of the best-paying jobs in the world is that of a financial advisor. A 2018 IMAI report predicted that online advertising in India would increase by 30% annually. To land one of India’s greatest digital marketing jobs, income isn’t the only thing to keep in mind. Career advancement, employment security, and a good reputation make a job appealing. As a result, we’ll take a look at the finest industries in which to hunt for work:

• Retail
• Health
• Training & Education
• Automobile
• Food
• Entertainment

Top Companies Hiring Digital Marketing Graduates

Digital marketing is creating new professions as organizations shift to more virtual marketing in this Internet era. There is a catch, however, when seeking new employees, companies prefer to hire people who have already worked in the field (either in sales or digital marketing and general). You can find an entry-level position in digital marketing through campus recruitment because the market is sluggish. Many of these companies are presently looking for new employees:

• SG Analytics
• HCL
• Capegemini
• Adobe
• Myntra
• Cognizant
• United Spirits
• American Express
• Zoomcar

How is OM Sterling Global University For Digital Marketing Degree?

Students interested in a career in digital marketing may want to consider applying to the OM Sterling Global University. Students can choose from a wide range of Digital Marketing programs, all of which are supported by top educational resources. This program helps students to become successful Marketers in the field of Digital Media.

The institution follows a 360-degree course program, emphasizing theoretical and practical parts of the subject matter. Extracurricular activities like Competitive Coaching, Personality Development Programs, Study Tours, Group Discussions, and Entrepreneurship Development are all part of the Digital Marketing courses offered by OSGU. Moreover, for the benefit of students, the institution has collaborated with several well-known global corporations.

Hope this article gives you a decent knowledge of the scope, job opportunities, and career in digital marketing after the completion of the digital marketing course, along with an understanding of digital marketing career scope. Due to the huge demand for digital marketing experts, it is time to start your path to becoming one yourself.

FAQ Related to Career in Digital Marketing

Give 3 reasons to choose digital marketing?

Digital marketing has a number of benefits. Its expanding demand and variety of career options, flexibility and remote work options, and its analytical and creative character, which promotes ongoing learning and invention, are the 3 reasons to choose digital marketing.

1. High Demand and Variety of Career Paths 
2. Flexibility and Remote Work
3. Balance between Creativity and Analysis

Why do you want to learn digital marketing?

Gaining a range of abilities that are useful in today’s employment market may be achieved by learning and implementing digital marketing. You might be able to improve your skills in research, data analysis, copywriting, social media management, graphic design, SEO, website building, multimedia content production, automation, and programming.

What is digital marketing course?

The process used to promote goods and services using digital devices and technology is known as digital marketing. Digital marketing is simply any type of online marketing that takes place with the aid of a laptop, mobile device, internet, etc. in addition to technologies that might not be online and digital signs. It might include everything from the content options on your website’s blog to more complex things like automated email marketing campaigns.

What can you do with a digital marketing degree?

In the constantly changing field of internet marketing, a degree in digital marketing provides access to a wide range of positions. To just a few, you can work as a digital marketing manager, content marketer, SEO specialist, or social media manager. To reach specific audiences and propel corporate growth, these positions entail strategies for online advertising, social media engagement, website optimisation, and content production. 

Is digital marketing a good career in India?

Yes, pursuing a career in digital marketing in India is promising and viable. The sector is growing swiftly, driven by greater internet penetration and the emergence of e-commerce. As more companies focus on establishing an online presence, the need for proficient digital marketers is steadily increasing, leading to multiple job openings and the possibility of significant income.