Program Code

SMJ-04

Program Code
Program Level

Diploma

Level
Program Duration

3 Years

Duration

Programme Overview

Diploma in Digital Media Marketing generally focuses developing and planning a digital platform, gaining expertise in social advertising which helps in representing a firm’s motto on social media, finding the digital research tools and enhancing the customer engagement. This course is also concerned with the modernization of various marketing platforms.

Programme Objectives

This course is best suited to those students who want to get employment in the field of Digital Marketing and who have a sound knowledge of the field of Marketing. Students seeking admission to Diploma in Digital Marketing program should possess various skills such as verbal, analytical and logical skills. Students must possess time management skills as well as leadership qualities to excel in this field.

Programme Outcomes

The diploma offers students an opportunity to learn the skills of creating, processing and manipulating the digital content through modern technologies so as to bring about effective communication. Diploma in Digital Marketing degree can pursue a number of career lines such as digital marketing, web design, and digital graphic design among others.

Career Path

Diploma in Digital Marketing course helps students to become successful Marketers in the field of Digital Media. This course is well suited to those students who want to enhance their verbal, analytical and logical skills and for those who want to work in the Marketing firms. After completing this program, numerous opportunities exist for students such as they could become a Lecturer/ Teacher, Digital Marketing Specialist, Marketing Manager, Content Writer, Social Media Manager, SEO Analyst etc.

On completion of Diploma in Digital Marketing, students will be able to work in the following profiles:

  • Lecturer/ Teacher
  • Digital Marketing Specialist
  • Marketing Manager
  • Content Writer
  • Social Media Manager
  • SEO Analyst

Eligibility Criteria

The eligibility criteria will vary depending on various factors. Provided below are the criteria that need to met for the given course.

For National Students

  • Intermediate (10+2) or its equivalent in any stream with a minimum of 50 % marks.

For International Students

  • The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.

Programme Syllabus

The syllabus of the program plays a major role in how the students turn out for the profession. The syllabi drafted by the School of Media and Journalism are detailed and cover the necessary components to ensure a complete and overall education of the students. Given below is the syllabus for BA in Journalism and Mass Communication –

Semester I

S.No. Subject
01. Digital Marketing
02. Content News Writing
03. Blog writing
04. Social Science
05. Origin of internet
06. Principles of Marketing

Semester II

S.No. Subject
01. Law & Ethics
02. Anchoring & Reporting
03. Art of communication
04. News Production
05. 3D Graphics and Animation
06. Creative Design Lab

Semester III

S.No. Subject
01.
02.
03.
04.
05.

Semester IV

S.No. Subject
01.
02.
03.
04.

Semester V

S.No. Subject
01.
02.
03.
04.

Semester VI

S.No. Subject
01.
02.
03.
04.

How to Apply

If the program fascinates you yet you are not able to decide upon the right one to choose, you can acquire our Free Tele Counselling session. In case you have any issues or queries regarding the admission, you can fill out the Admission Enquiry form and we shall reach out to you within 24 hours. If you have made up your mind about going ahead with the program, you can fill out the Online Application Form.

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