Program Code


Program Code
Program Level

Post Graduation

Program Duration

2 Years


Programme Overview

MBA Executive in Digital Marketing and E-Commerce is a post graduate level 2 years regular professional degree course which is divided into four semesters. It is a specialization based management course that focuses mainly on online business along with major force on digital marketing to promote and boost sales on electronic platforms. To cater this need several related studies along with different functional areas of business and this feature makes this modern course different from the other traditional degree courses. E-commerce is the shift away from conducting business in a traditional, brick and mortar location; toward conducting business and sales over the Internet. E-commerce allows companies to conduct speedier business transactions at a much lower cost. It includes exposure to expert facilities with the help of six months on-the-job training, after 18 months of intensive learning at the campus, along with one semester internships and various live projects.

Programme Objectives

The program has been designed to offer to the students a solid background in business management coupled with electronic commerce. The students are taught to deal with social, ethical, political, economic, and legal challenges that form a part of the digital business. The programme equips the students with training in planning, project and operational management, financial, material and human resource management to help them develop astute leadership and management skills in the field of electronic commerce.

The modern industry require skilled management professional for their business operations and to carry out high-stakes tasks which are critical for the success of the business enterprises. The companies hire these skilled graduates and managers for this reason; hence the MBA Graduates in the field of digital marketing and e-commerce are the highly demanded human resources by modern corporate world.

Programme Outcomes

MBA programs in E-commerce offer students with an interest in e-commerce the opportunity to receive a specialized MBA degree that will facilitate the capability to achieve business success in the online platform. MBA students completing the e-commerce concentration will be well versed in marketing and management for e-commerce and online businesses.

Strategic thinking and planning are necessary for managing e-commerce or online marketing activities. As such, MBA programs in e-commerce will allow students to develop analytical skills and foresee changing trends in the area of online business.

Career Path

After doing this course, depending upon your aptitude, interest and skill set, you can work in the following areas:

  • Travelling
  • Ticketing
  • Retail and commercial center
  • Classified portal
  • Deals
  • Training and numerous different segments.

After finishing a degree in E-Commerce, they can look for employments in:

  • E-Commerce Companies
  • Software Solution Firms
  • Online Auction Services
  • E-commerce Solutions Companies
  • Business Process Outsourcing

Eligibility Criteria

Minimum percentage and others criteria for admission will be as per UGC/ Concerned Regulatory Bodies.

Provided below are the criteria that need to be met for the given course.

For National Students

  • Bachelor Degree minimum of 3 years.

For International Students

  • Rule framed by University Grants Commission (UGC) and notified in its website will be followed for deciding the eligibility and admission of International students to various courses offered in Om Sterling Global University, Hisar.

Programme Syllabus

The program syllabus of Master of Business Administration at Om Sterling Global University, Hisar, Harayana has been diligently drafted in a way that it takes care of the holistic development of an aspiring student. Top colleges like us can totally understand that apart from providing the best theoretical and practical aspects of study; we must also deliver the student personality development classes, communication skills classes, and hone their soft-skills along with all sorts of extra and co-curricular activities. Here at OSGU, industrial visits, workshops, hands-on approach, and learning via experimentation are an inseparable part of our curriculum which assists an aspiring student to make their dream come alive with lesser efforts. You will be glad to know that we also render internship opportunities to our students so that they can have an idea on how an industry works within departments.

Semester I

S.No. Subject
01. Principles of Management and Organizational Behaviour
02. Global Business Environments
03. Quantitative Methods for Business Decisions
04. Managerial Communication
05. Economic Analysis for Business Decisions
06. Computer Application in Modern Business
07. An Introduction to Digital Media Marketing
08. An Introduction to E-Commerce

Semester II

S.No. Subject
01. Production and Operations Management
02. Business Research methods
03. Operations Research for Business Decisions
04. Human Resource Management
05. Marketing Management
06. Financial Management
07. Web Designing and Content Management
08. Fundamentals of Search Engine Optimization

Semester III

S.No. Subject
01. Entrepreneurship Development
02. Legal aspects of business
03. Emerging Trends in IT
04. Integrated Marketing Communication
05. Fundamentals of E-Marketing
06. E-Commerce Strategies and Models
07. Server Administration and Securities
08. Summer Internship Project

Semester IV

S.No. Subject
01. Six months stipend based on job training

How to Apply

You can fill-up the Admission Enquiry Form below if you have any queries regarding the admission procedure of Master of Business Administration at OSGU, Hisar, Haryana. Now, if you are unable to decide on which program to choose, feel free to reach out to us via the FREE tele-counseling button. If you have decided that you must pursue Master of Business Administration and start a wonderful career in this niche then go ahead and fill-up the Online Application now.


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