code

SMJ-00

Program Code
level

Certification

Level
duration

6 Months

Duration

Programme Overview

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

Programme Objectives

  • Know how to make your website SEO friendly
  • Understand Mobile responsive design & Importance of HTTPs
  • Delve into specifications of Site schema & Technical Website Optimization
  • Know the role of URL Architecture and do Page Speed Analysis
  • Find out concepts related to Broken links, 301 redirects, Canonicalization, & Custom 404 Error pages

Programme Outcomes

  • Explain the role and importance of digital marketing and SEO in a rapidly changing business
    landscape
  • Discuss the key elements of a Search Engine Optimization strategy
  • Illustrate how the effectiveness of a keyword campaign can be measured
  • Demonstrate advanced practical skills in common digital marketing tools such as
    SEO, SEM, Social media, keyword search and Blogs

Career Path

SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:

  • SEO Manager
  • SEO Analyst
  • SEO Specialist
  • Marketing Managers,
  • Digital Marketing Professionals,
  • Content Writers,
  • Marketing and Sales Professionals,
  • Entrepreneurs and business owners.

Eligibility Criteria

Minimum percentage and others criteria for admission will be as per UGC/ Concerned Regulatory Bodies.

Provided below are the criteria that need to be met for the given course.

For National Students

  • 10+2 or its equivalent.

For International Students

  • Rule framed by University Grants Commission (UGC) and notified in its website www.ugc.ac.in will be followed for deciding the eligibility and admission of International students to various courses offered in Om Sterling Global University, Hisar.

Programme Syllabus

The syllabus of the program plays a major role in how the students turn out for the profession. The syllabi drafted by the School of Media and Journalism are detailed and cover the necessary components to ensure a complete and overall education of the students. Given below is the syllabus for BA in Journalism and Mass Communication –

Semester I

S.No. Subject
01. Introduction to SEO
02. SEO Classification and Working
03. Keyword Research and Competitive Intelligence
04. Algorithm Updates and SEO Changes
05. Advanced SEO Tools
06. Advanced Content Marketing
07. Advanced Web Analytics

How to Apply

If the program fascinates you yet you are not able to decide upon the right one to choose, you can acquire our Free Tele Counselling session. In case you have any issues or queries regarding the admission, you can fill out the Admission Enquiry form and we shall reach out to you within 24 hours. If you have made up your mind about going ahead with the program, you can fill out the Online Application Form.

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