Digital media marketing is the act of engaging consumers of a certain product through the use of electronic devices. The commonly used devices include smart phones, computers, digital billboards, tablets, game consoles and cell phones among other electronic devices that would also engage various business partners as well. In many cases, internet marketing has been known to dominate the world of digital marketing. The move incorporates social networks, emails and other internet communication channels to reach out the consumers and other partners. As modern marketing modes, a B.A. Digital Media Marketing is one of the best moves to understand the various marketing strategies applied globally. The need to develop digital marketing professionals has thus become a necessity. This course prepares students for interactive marketing skills through creativity and application of modern digital media to promote sales and profits.
BA Digital Media Marketing is a course founded on making sure the theoretical and practical skills concerning the production of media content. For success in businesses, marketing must be viral and effective throughout the world reaching the targeted consumers. Graduates from the BA Digital Marketing degree can pursue a number of career lines such as digital marketing, web design, and digital graphic design among others.
BA Digital Marketing helps to bring together the aspects of digital media and creativity in marketing as well business promotion. The course offers students an opportunity to learn the skills of creating, processing and manipulating the digital content through modern technologies so as to bring about effective communication.
After completing this program, numerous opportunities exist for students such as they could become a
- Lecturer/ Teacher,
- Digital Marketing Specialist,
- Marketing Manager,
- Content Writer,
- Social Media Manager,
- SEO Analyst
- Web Designer
Minimum percentage and others criteria for admission will be as per UGC/ Concerned Regulatory Bodies.
Provided below are the criteria that need to be met for the given course.
For National Students
- 10+2 or its equivalent.
For International Students
- Rule framed by University Grants Commission (UGC) and notified in its website www.ugc.ac.in will be followed for deciding the eligibility and admission of International students to various courses offered in Om Sterling Global University, Hisar.
The syllabus of the program plays a major role in how the students turn out for the profession. The syllabi drafted by the School of Media and Journalism are detailed and cover the necessary components to ensure a complete and overall education of the students. Given below is the syllabus for BA in Journalism and Mass Communication –
|01.||Introduction to New Media|
|02.||Visual Design for Digital Media|
|03.||Introduction to Web Development|
|01.||Introduction to Databases|
|02.||Introduction to Multimedia Authoring|
|04.||Professional Practice and Study Skills|
|05.||Personal Portfolio Development|
|01.||3D Graphics and Animation|
|03.||Principles of Marketing|
|04.||Project Planning and Control|
|05.||Interactive Multimedia Development|
|01.||Creative Design Lab|
|02.||Web Design and Development|
|03.||Personal Portfolio Development|
|04.||Optional placement year|
|01.||A major independent project|
|01.||Internet Games Design and Development|
|02.||Interactive Educational Software Design|
|03.||Intellectual Property and Law|
How to Apply
If the program fascinates you yet you are not able to decide upon the right one to choose, you can acquire our Free Tele Counselling session. In case you have any issues or queries regarding the admission, you can fill out the Admission Enquiry form and we shall reach out to you within 24 hours. If you have made up your mind about going ahead with the program, you can fill out the Online Application Form.