Program Code


Program Code
Program Level


Program Duration

3 Years


Programme Overview

Digital media marketing is the act of engaging consumers of a certain product through the use of electronic devices. The commonly used devices include smart phones, computers, digital billboards, tablets, game consoles and cell phones among other electronic devices that would also engage various business partners as well. In many cases, internet marketing has been known to dominate the world of digital marketing. The move incorporates social networks, emails and other internet communication channels to reach out the consumers and other partners. As modern marketing modes, a B.A. Digital Media Marketing is one of the best moves to understand the various marketing strategies applied globally. The need to develop digital marketing professionals has thus become a necessity. This course prepares students for interactive marketing skills through creativity and application of modern digital media to promote sales and profits.

Programme Objectives

BA Digital Media Marketing is a course founded on making sure the theoretical and practical skills concerning the production of media content. For success in businesses, marketing must be viral and effective throughout the world reaching the targeted consumers. Graduates from the BA Digital Marketing degree can pursue a number of career lines such as digital marketing, web design, and digital graphic design among others.

Programme Outcomes

BA Digital Marketing helps to bring together the aspects of digital media and creativity in marketing as well business promotion. The course offers students an opportunity to learn the skills of creating, processing and manipulating the digital content through modern technologies so as to bring about effective communication.

Career Path

After completing this program, numerous opportunities exist for students such as they could become a

  • Lecturer/ Teacher,
  • Researcher
  • Digital Marketing Specialist,
  • Marketing Manager,
  • Content Writer,
  • Social Media Manager,
  • SEO Analyst
  • Web Designer

Eligibility Criteria

Minimum percentage and others criteria for admission will be as per UGC/ Concerned Regulatory Bodies.

Provided below are the criteria that need to be met for the given course.

For National Students

  • 10+2 or its equivalent.

For International Students

  • Rule framed by University Grants Commission (UGC) and notified in its website will be followed for deciding the eligibility and admission of International students to various courses offered in Om Sterling Global University, Hisar.

Programme Syllabus

The syllabus of the program plays a major role in how the students turn out for the profession. The syllabi drafted by the School of Media and Journalism are detailed and cover the necessary components to ensure a complete and overall education of the students. Given below is the syllabus for BA in Journalism and Mass Communication –

Semester I

S.No. Subject
01. Introduction to New Media
02. Visual Design for Digital Media
03. Introduction to Web Development
04. Human-computer Interaction
05. Programming (Processing)

Semester II

S.No. Subject
01. Introduction to Databases
02. Introduction to Multimedia Authoring
03. Digital Technologies
04. Professional Practice and Study Skills
05. Personal Portfolio Development

Semester III

S.No. Subject
01. 3D Graphics and Animation
02. Time-based Media
03. Principles of Marketing
04. Project Planning and Control
05. Interactive Multimedia Development

Semester IV

S.No. Subject
01. Creative Design Lab
02. Web Design and Development
03. Personal Portfolio Development
04. Optional placement year

Semester V

S.No. Subject
01. A major independent project
02. Marketing Applications
03. Digital Marketing
04. Usability Evaluation

Semester VI

S.No. Subject
01. Internet Games Design and Development
02. Interactive Educational Software Design
03. Intellectual Property and Law
04. Entrepreneurship

How to Apply

If the program fascinates you yet you are not able to decide upon the right one to choose, you can acquire our Free Tele Counselling session. In case you have any issues or queries regarding the admission, you can fill out the Admission Enquiry form and we shall reach out to you within 24 hours. If you have made up your mind about going ahead with the program, you can fill out the Online Application Form.


Placement Partners


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