Best BA in Digital Media and Marketing College in Haryana, India

SMJ-04

Program Code

Graduation

Level

3 Years

Duration

Programme Overview

Digital media marketing is the act of engaging consumers of a certain product through the use of electronic devices. The commonly used devices include smart phones, computers, digital billboards, tablets, game consoles and cell phones among other electronic devices that would also engage various business partners as well. In many cases, internet marketing has been known to dominate the world of digital marketing. The move incorporates social networks, emails and other internet communication channels to reach out the consumers and other partners. As modern marketing modes, a B.A. Digital Media Marketing is one of the best moves to understand the various marketing strategies applied globally. The need to develop digital marketing professionals has thus become a necessity. This course prepares students for interactive marketing skills through creativity and application of modern digital media to promote sales and profits.

Programme Objectives

BA Digital Media Marketing is a course founded on making sure the theoretical and practical skills concerning the production of media content. For success in businesses, marketing must be viral and effective throughout the world reaching the targeted consumers. Graduates from the BA Digital Marketing degree can pursue a number of career lines such as digital marketing, web design, and digital graphic design among others.

Programme Outcomes

BA Digital Marketing helps to bring together the aspects of digital media and creativity in marketing as well business promotion. The course offers students an opportunity to learn the skills of creating, processing and manipulating the digital content through modern technologies so as to bring about effective communication.

Career Path

After completing this program, numerous opportunities exist for students such as they could become a

Lecturer/ Teacher,
Researcher
Digital Marketing Specialist,
Marketing Manager,
Content Writer,
Social Media Manager,
SEO Analyst
Web Designer

Eligibility Criteria

Minimum percentage and others criteria for admission will be as per UGC/ Concerned Regulatory Bodies.

Provided below are the criteria that need to be met for the given course.

For National Students

10+2 or its equivalent.

For International Students

Rule framed by University Grants Commission (UGC) and notified in its website www.ugc.ac.in will be followed for deciding the eligibility and admission of International students to various courses offered in Om Sterling Global University, Hisar.

Programme Syllabus

The syllabus of the program plays a major role in how the students turn out for the profession. The syllabi drafted by the School of Media and Journalism are detailed and cover the necessary components to ensure a complete and overall education of the students. Given below is the syllabus for BA in Journalism and Mass Communication –

First Year

Semester I

S.No.	Subject
01.	Introduction to New Media
02.	Visual Design for Digital Media
03.	Introduction to Web Development
04.	Human-computer Interaction
05.	Programming (Processing)

Semester II

S.No.	Subject
01.	Introduction to Databases
02.	Introduction to Multimedia Authoring
03.	Digital Technologies
04.	Professional Practice and Study Skills
05.	Personal Portfolio Development

Second Year

Semester III

S.No.	Subject
01.	3D Graphics and Animation
02.	Time-based Media
03.	Principles of Marketing
04.	Project Planning and Control
05.	Interactive Multimedia Development

Semester IV

S.No.	Subject
01.	Creative Design Lab
02.	Web Design and Development
03.	Personal Portfolio Development
04.	Optional placement year

Third Year

Semester V

S.No.	Subject
01.	A major independent project
02.	Marketing Applications
03.	Digital Marketing
04.	Usability Evaluation

Semester VI

S.No.	Subject
01.	Internet Games Design and Development
02.	Interactive Educational Software Design
03.	Intellectual Property and Law
04.	Entrepreneurship

How to Apply

If the program fascinates you yet you are not able to decide upon the right one to choose, you can acquire our Free Tele Counselling session. In case you have any issues or queries regarding the admission, you can fill out the Admission Enquiry form and we shall reach out to you within 24 hours. If you have made up your mind about going ahead with the program, you can fill out the Online Application Form.

Apply Online

Testimonials

Sima Chaudhary
B.Sc. (Medical Lab Technology), Nepal

I feel very proud to say that I chose paramedics at OSGU. The fine line between life and death depends on quick and timely assistance. We are learning how to deal with medical and traumatic emergencies. The faculty is very experienced in their fields, and that helps to build up our knowledge with practical experiences. The University exceeded my expectations.
Muhammad Tahir Yusuf
B.Tech (IT), Nigeria

Engineering always fascinated me. Om University with its various resources has so much to offer in terms of hands on training, competitions, live projects and guest lectures. Further we benefit from a number of instructional and research workshops. As someone who was living away from home and trying to adjust in a different environment, the support of seniors and batch mates on campus was crucial to doing well and i received it all.
Nomula Meghana Mercy
B.Sc. (Forensic Sci.), Andhra P.

I found Om University as the perfect platform to pursue my distinctive choice of programme for forensic Science for two main reasons: faculty and the practical hands-on coursework. Faculty is extremely helpful, knowledgeable, & most importantly passionate about what they teach. Hands-on experience from mock crime scene labs in campus have truly prepared me for real world forensic situations. I feel 100% confident in my abilities as a forensic analyst.
Dimpy Devi
B.Sc. Agriculture, Assam

There is nothing more important than feeding the world. Agriculture Sciences at Om University was my calling. State of the art academic facilities and resources fascinated me. With everything from modern labs in Botany, endo, microbiology, agronomy, green house to farms we are well equipped to experiment. Our faulty is so supportive, they discuss about opportunities and involve us in the things they do.
Faisal Falalu Fagge
B. Tech (CSE), Nigeria

Being a part of new beginnings is always special and so is my journey in Computer Science Engineering as it kicked off along with Om Sterling Global University’s school of Engineering & Technology. Looking back, I can certainly say that OSGU is the most important milestone in shaping the career. School of Engineering & Technology provides an innovative course design, best in class faculty from industry and hands on experience from various training and Industrial Visits. Throughout the academic sessions, I was challenged to discover capabilities that I never knew I had. Along with academics, the University focuses on personality development which helped me build a rewarding career.
Sneha
BCA, Nepal

It’s a multicultural university in a diverse, friendly and vibrant city that suits everyone. The course was really interesting with the option to choose between exciting Digital & Social Media Marketing modules and Social Media Marketing was something I’ve always wanted to do and learn. The diversity of modules really broadened my thinking. The actual projects and assignments given during the course taught me a lot about Digital Marketing – not just in theory, but also in practice.
Issac Berchie
Ph.D. Scholar, Ghana

As a foreign student, I was pleasantly surprised by the beautiful campus and the quality of facilities that Om Sterling Global University provides. Eventually the excellent pedagogy of the teachers and the amazing help I received to enhance my skill and improve my knowledge convinced me of the Excellency of OSGU. I will recommend this place to all the international students as well as this is the place where one learns more than one can expect. Another great advantage is that I have met so many incredible people studying different subjects from all different backgrounds and from all over the world. If I hadn’t chosen OSGU, I think this would have been very difficult and wrong decision – and Hisar city itself is such a great city!
Yamuna
B.Sc. Yoga & Naturopathy, India

I am pursuing B.Sc. in Yoga & Naturopathy from Om Sterling Global University and would like to add that the University and the faculty members are very student friendly and approachable in nature. The faculty members make sure that all the sessions are interactive and interesting in nature. They use a lot of case studies, discussions, role-plays, yoga workshops, yoga practices and many innovative ways of evaluation. The University organizes various visits atvarious religious and spiritual places, guest lectures, conferences and case conclaves to give a hands on experience to its students. The University has various facilities to help you evolve as a student, from a well-stocked library, to IT Laboratories, gymnasium, sports complex and Playgrounds and many extra-curricular and co-curricular activities.
Ravina
BBA, India

Om Sterling Global University has been a great contributor towards the development of my personality. By participating in the inter-university and intra-university events conducted by the School of Management, I have established my leadership, time management and team skills and have also been able to advance these skills to whole new augment level. The infrastructure of Om Sterling Global University is one of the finest in the state and NCR region is what stands out the most. The professors here make the university what it is today. With an attitude of being ever ready to help, and not only delivering classroom teachings, but also providing the students with real-time case studies and hands on industry experience with field project works, they are the pillars of the learning gained from this esteemed university and this is a treasure for life.
Jyoti
B.Pharma, India

Challenging and amazing, I have lots of memories about my time at Om Sterling Global University. I’m grateful for the guidance from my lecturers, the friendships I have strengthened by teamwork, and opportunities from social activities. The University helps me become more productive and more confident to follow my goal – become an engineer. My interests in biology and chemistry lead me to choose pharmaceutical engineering, which is promising in terms of medical applications, pharmaceutical process improvement, affordable drug/ medication. Working in health/ pharmaceutical industry can also help to improve the health standards.
Divyansh
B. Arch, India

When I Discovered the performing and Fine Arts program at OSGU, Hisar, I was immediately attracted to the concept of “How and why art evolved from ancient cave painting to the modern-day exhibits.” We at OSGU closely learn the different waves and movements with in the world of performing Fine Arts. I would describe the Om Sterling Global University as exciting and dynamic. The best thing about being a student here is the number of additional opportunities that are available. I was initially attracted here by the school’s reputation, and my career goals.
Puneet
Health Sciences, India

The kind of exposure that we are getting in OSGU is unmatched. We have Access to a vast expense of medical resources and journals. I am very Fortunate to meet amazing tutors and guides who are supportive and dedicated. As a student of health science program, I gained both the skills and confidence to thoughtfully use a variety of quantitative approaches during my course. The various courses in health sciences are tremendous assets which is career booster, job oriented and futuristic. The faculty in each course are kind, understanding, and highly skilled. I would highly recommend this Om Sterling Global University to anyone wanting to expand their quantitative repertoire or for anyone who needs a refresher on analytic approaches. School of Health Science programs at OSGU are truly beneficial theoretically as well as practically for career trajectory for the better!
Deeksha
BBA (Hospitality Management), India

Om Sterling Global University has been a great contributor towards the development of my personality. By participating in the inter-university and intra-university events conducted by the School of Hospitality Management, I have established my leadership, time management and team skills and have also been able to advance these skills to whole new augment level. The infrastructure of Om Sterling Global University is one of the finest in the state and NCR region is what stands out the most. The professors here make the university what it is today. With an attitude of being ever ready to help, and not only delivering classroom teachings, but also providing the students with real-time and in-hand hotel, travel & tourism industry experience with field project works, they are the pillars of the learning gained from this esteemed university and this is a treasure for life.
deeksha
Rohitashwani
Research Scholar, India

The best thing about the degree is having the freedom to think of an idea and test its practical application. I feel extremely lucky to be in an environment that allows me to conduct research on what interests me the most, so in all my time here I have never felt bored. To any new student coming to the University, I would say this: Throw yourself at every opportunity that comes your way. If it gets too much, you can always scale back, but those opportunities can make all the difference between getting what you want and having to settle for second best.
Rohitashwani