B. F. A. Applied Arts

The Bachelor of Arts in Applied Arts at Om Sterling Global University, Hisar, is a 3-year full-time undergraduate programme designed to enhance students’ creative abilities and develop their visual communication skills. This course helps students turn their artistic ideas into practical designs used in everyday life, such as advertisements, branding, packaging, fashion, and digital media.

Applied Arts focuses on creativity with a purpose—blending art and design to solve visual problems and create meaningful communication. Unlike Fine Arts, which emphasizes personal expression, Applied Arts is centered around functionality, commercial design, and aesthetic appeal.

At OSGU, students explore subjects like Graphic Design, Advertising, Illustration, Typography, Photography, and Visual Storytelling. With the guidance of experienced faculty and access to modern tools and studios, students gain the confidence and technical skills needed for careers in Design Agencies, Media Houses, Advertising Firms, and Creative Industries.

The B.A. in Applied Arts programme at Om Sterling Global University’s School of Performing Fine Arts (SPF) is designed with the following objectives:

• To provide a strong academic and practical foundation in applied arts, nurturing visual communication and design skills in aspiring students.
• To ignite creativity, innovation, and design thinking in the field of advertising, branding, and visual media.
• To prepare students for professional, industry-ready careers in graphic design, digital media, illustration, and commercial art.
• To offer training aligned with global industry standards, integrating modern tools, technology, and professional practices.

The BFA and MFA in Applied Arts programmes are designed to develop creative and professional skills in the field of visual communication. Students learn how to create effective designs for advertising, branding, and digital media. They gain knowledge of drawing, composition, typography, colour theory, and layout design, along with practical skills in design software. The programmes focus on idea development, creativity, and design thinking through real-world projects like posters, logos, packaging, and campaigns. At the MFA level, students work on advanced design projects, research, and independent creative work. These programmes prepare students to work confidently as graphic designers, art directors, illustrators, or visual communication professionals in various creative industries.

A degree in Applied Arts opens up a wide range of creative and professional opportunities. In today’s visual-driven world, skilled designers are in high demand across industries. After completing this course, students can build careers in advertising, branding, digital media, and design consultancy. With the right skill set and creative vision, graduates can work as:

• Graphic Designer
• Social Media Visual Designer
• Advertising Illustrator
• Art Director
• Visualizer or Concept Artist
• Packaging and Print Media Designer
• UI/UX Designer
• Design Consultant
• Educator or Faculty in Art & Design Institutes

Minimum percentage and others criteria for admission will be as per UGC/ Concerned Regulatory Bodies.

Provided below are the criteria that need to be met for the given course.

You can fill-up the Admission Enquiry Form below if you have any queries regarding the admission procedure. Now, if you are unable to decide on which program to choose, feel free to reach out to us via the FREE tele-counseling session. If you have decided that you want to study BA in Applied Arts and start a career in this domain then go ahead and fill-up the Online Application now.