Master of Business Administration or MBA is one of the most in-demand degrees around the world today. Typically a two-year program, an MBA allows you to specialize in a particular subject, such as finance, marketing, operations management, human resource management, etc.
In recent years, core marketing courses have gained popularity among aspirants due to the vast job opportunities they offer. Let us see why MBA in marketing is a preferred choice for students and what makes it desirable for employers. Learn more about career options after MBA.
One of the top reasons to go for an MBA is to broaden your career prospects and salary potential of MBA. Besides, it is a holistic learning experience that enables you to develop both your technical and soft skills. The professional connections you make in your B-school can last throughout your life, providing direction to your career at every stage. Find list of skills MBA help you to improve.
So, when you are considering earning an MBA, you should evaluate the benefits of choosing specific course topics. To facilitate this analysis, we have compiled the advantages of opting for a marketing specialization below.
What is Marketing Specialization In MBA and What Can You Learn in MBA in Marketing
MBA in marketing is a postgraduate business and management course with a concentration on marketing. This two-year-long postgraduate degree course helps the students learn more about consumer behaviour and create products and services that they will like the most.
Topics of marketing specialization in MBA include advertising, branding, market research etc. This course dynamically prepares a candidate to handle marketing on national or international levels, which is why the scope of MBA in marketing is huge.
Some of the very common career options after taking this course include consulting, entrepreneurship, general management etc. The career options are almost limitless with MBA in marketing as one can handle any company’s marketing department that requires marketing.
Why MBA in Marketing
The reasons why one should opt for a marketing specialization in MBA can be justified by the benefits one can get from it. The scope of MBA in marketing is huge, as almost every business and organization requires marketing to stand against the huge competition. While discussing MBA in marketing scope, below are some perks that are the rationale behind the scope.
Greater Career Advancement Opportunities
An MBA in Marketing can help you get a job promotion and qualify for management and executive positions in your current company. Since postgraduate business programs emphasize developing leadership and communication skills, graduates can advance to marketing positions with great ease.
Whether you are interested in sales, business development, media and entertainment, advertisement, brand management, or even general management, these skills form the heart of any senior-level role. Technology has further augmented the marketing world, adding new creative areas and innovative job profiles to the mix.
Scope for Increased Earnings
A master’s degree can provide a significant boost to your compensation package. According to Payscale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. Some of the leading recruiters include Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank. Even FMCG giants (like HUL, P&G, Marico) and international advertising agencies, including Ogilvy, DDB Mudra, Dentsu, McCann Erickson, etc. hire marketing graduates.
Moreover, reputed technology companies like Google, Microsoft, Facebook, Oracle, SAP, IBM, Salesforce hire MBA talent for several marketing positions. So, the job responsibilities that come with lucrative pay scales can be diverse and widely varied.
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